Kennedy Investments, Inc.
What do you do?
We are a small commercial real estate investment firm that has been successfully investing in Florida real estate for 40 years.
What is the exact name you would like in your logo?
You'll receive designs for biz cards, letterhead and envelopes.
Ideally whomever we hire will be able to perform future web or print design projects for us. We are just beginning the marketing process and as we get going, will need additional work (provided we are happy with the cost and results).
What is your industry?
Commercial Real Estate Investment Firm
Describe the target audience for your logo and stationery
Our target audience is high net worth individuals (accredited investors), family-run investment portfolios, private investment advisors, and small private equity or hedge funds.
What 3 things would you like to communicate to your audience through your logo and stationery?
The principals of this firm are highly experienced and qualified. They have a spotless reputation for their integrity, industry expertise, and professionalism. They have not needed to market themselves for 40 years, which says something. Now, however, they want to grow and expand their visibility and reputation beyond our local market. Hence the marketing effort.
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
We have already begun a logo and already have it most of the way there using a previous designer. The firm has approved the icon, the text, the font, and style in the files which are included with this project. Hence the low bid - this is intended to be a teaser project as it is the first time we've used this site.
What colors do you want to see in your logo and stationery?
This is why we are here. We don't know what colors we would like to see, and have exhausted the skills of a friend who graciously put this design together for us. We also don't know how we'd like to present this logo exactly, when it comes to printed materials, digital letterhead, envelopes, cards, etc. We are looking for a skilled designer with keen eye and better understanding of our needs.
What colors do you NOT want to see in your logo and stationery?
See above. The only direction I can provide here is that we want them to be conservative, subtle, strong colors that will represent the existing logo and firm well.
What adjectives should best describe your logo and stationery?
High-quality, conservative, reassuring, and professional.
Where will your logo be used (print, website, etc.)?
Our logo will be utilized in business cards, marketing materials, a custom-design on a WordPress site, and eventually promotional materials (polo shirts and the like, maybe).
Do you have additional info or links you want to share?
Again, I'd like to reiterate that we have a logo design mostly completed, and we are simply looking to take it "to the next level" and create the digital deliverables (business cards, letterhead, envelopes, etc.) that we'll need.
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