What do you do?
we are producing videos for communication purposes. We are working with companies, institutions and non-profit.
We are a small company working mainly with mid-sized and big international companies.
Our products are films: reports, web-tv, spokepersons, internal and external communication, advertising, product's demo, formation
What is the exact name you would like in your logo?
STUDIO CIGALE - baseline: Web TV
You'll receive designs for biz cards, letterhead and envelopes.
we would like to receive designs for biz cards (if possible double sided = text on one side and colour + sign on the other), and letterhead, no need for enveloppes.
What is your industry?
communication / video production
Describe the target audience for your logo and stationery
Our clients are communication, marketing and HR managers in large account companies and people from communication agencies.
They are between 30 and 45 years old, mainly women with good education and good incomes. They are international, mobile and like innovation and efficiency.
What 3 things would you like to communicate to your audience through your logo and stationery?
1/ Reactive and pro-active
2/ Creativity and innovative,
3/ High quality services and efficient
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
the logo has to be simple, not too much details.
no illustrations only text but to carry our values, it is posible to use a cartoon bubble and/ or a exclamation mark.
What colors do you want to see in your logo and stationery?
We are changing or palette. After studying the competitors, we find out some colours could be differenciating such as purple (83-100-36-34) or pink (0-93-0-0) associated with black, white or grey (72-73-75-85).
we don't want too much colors.
What colors do you NOT want to see in your logo and stationery?
we don't want to see illustrations such as tv, film camera, films or any animal, insect etc...
What adjectives should best describe your logo and stationery?
simple, efficient, high quality, innovative
Where will your logo be used (print, website, etc.)?
logo appears on our films productions, website, publications, emails, dvd, documents. it has not to be seen from far. it must be used in black and in white. it must be recognized even in small size. (on the edge of a screen as a signature)
Do you have additional info or links you want to share?
you can see our website at: www.studiocigale.fr. you can find there an english presentation and our present logo.
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