• Award$400
  • Entries141
  • Creatives33



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Creative Brief

Who are you?

I am a physician practicing internal medicine unhappy with the acute care model. Patients come only when they are sick or perhaps once a year for an annual exam. I want to transform my relationship with patients through a secure email system where we can easily communication, and stay in touch. I want to offer advice on wellness and health and set up regular forms of communication to track results and work through barriers to a better life. I want to be easily assessable and create a website with up to date information and instruction.

What do you need?

I need a logo for my new website with the name BruceDoblinMD.com. I would also like to develop new stationary with my contact information.

Bruce Doblin MD MPH
2500 Ridge, 210
Evanston, IL 60201
Fax: 847-491-6287

Who Is Your Audience?

Current and future patients who want to develop a close working relationship with a physician who is responsive to their questions and concerns and available for office visits, phone consultations, and email discussions. These are people who are committed to living a life that sustains them physically and emotionally. They want to be informed and they are curious. They read widely and often have questions they would like to ask a physician who knows them. They want the latest information and health, fitness and wellness. They take personal responsibility for their wellness and health.


We Like These Examples

logos from Sony, Nike, strong, clear, direct images in words and/or images.

We Absolutely Must Have

Strong image but assessable and welcoming. Favor bright colors, green, blue or orange. Images should suggest relationships, availability, integrity and wellness.



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