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Business Info

Business Name

The Reardon Group

What do you do?

Real Estate Broker

What is the exact name you would like in your logo?

Reardon Real Estate Group

You'll receive designs for biz cards, letterhead and envelopes.

My primary goal is to create a design that will be used on exterior signs that will be 24" x 36" and 24" x 24". I would like to carry that design over to business cards and stationary if possible.

Target Audience

What is your industry?

Real Estate

Describe the target audience for your logo and stationery

Anyone who owns or wants to own real estate with emphasis on the higher end market.

What 3 things would you like to communicate to your audience through your logo and stationery?

Elegance, Strength, and Quality. Open to implementing a technical edge, but not at the expense of the first 3 requirements.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

I would like to use the letter R as the focal point keeping the sign simple but refined. There needs to be space to add names as individual agents want that exposure. I have attached an example of another company's exterior sign that has a basic format similar to what I am trying to achieve, though I need a higher quality presentation in order to target high end property owners.

What colors do you want to see in your logo and stationery?

When printing signs using a white background with a 2 color format is the most cost efficient method to use. My preference is to go with 2 colors, but if a design just rocks this world that requires additional color I will try to stay open minded. As you will see the 2 examples I am sending use only 2 colors on white backgrounds.

What colors do you NOT want to see in your logo and stationery?

I have no limitations on color choice provided the end result achieves the desired goal.

What adjectives should best describe your logo and stationery?

Elegance, Strength, and Quality. Open to implementing a technical edge, but not at the expense of the first 3 requirements.

Where will your logo be used (print, website, etc.)?

Exterior Signs (36" High 24"x 24" Wide and 24" High x 24" Wide) The 24" x 24" version of the signs will be open house signs and require room for an arrow arrow to show direction so I have included an example of that as well.

Do you have additional info or links you want to share?

I need to ensure that the artwork is saved in AI,PFD (Photo Shop) and EPS Vector file so that printers can manipulate it. Additionally, I need the web address and phone number to be editable since we have not procured the final ones yet. Please let me know if you think I will need additional formats for the application I am planning. For the time being you can use www.Reardon.com and 619-884-6881.

Materials

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