• Award$400
  • Entries57
  • Creatives17

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Creative Brief

Who are you?

The overall mission of Rand Synergies, LLC is to be a leader in providing quality design, packaging, assembly, distribution and other contractual supply chain services to major corporations in a timely manner and at a fair and competitive price.
The Rand Synergies, LLC vision is to be the packaging and design supplier of choice to its customers and to be the employer of choice for its employees, by continuous improvement in the areas of the quality of customer service, the use of technology, cost effectiveness, revenue growth and improved profitability.

What do you need?

We need a corporate logo. We need a logo that will work well in various media and mediums, specifically web site, business cards, shirts, jackets and stationary. We desire something classic, modern, professional and distinct rather than trendy. We are building a legacy and view our logo as part of our brand and thus essential to our marketing.

Who Is Your Audience?

Our audience is major corporations and Fortune 500 companies like Johnson & Johnson, P&G and Hersheys. We are targeting the executives of these companies which tend to be more mature and experienced. These executives are men and women.

Requirements

We Like These Examples

We like the logos of many of our target audience. Classic and easily recognizable brands like IBM, P&G, FedEx, Microsoft and Volkswagen. Our partner firm, Rand Diversified could serve as the foundation to the color and design our logo but will not be given specific preference

We Absolutely Must Have

We need to clearly see the text of our name or our initials as part of our logo. We are not interested in a symbol as much as stylized text - or text within a distinct shape and form.

Materials

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