LET ME TELL YOU ABOUT US:
We are QuoteWorx, an online insurance brokerage that prides itself on finding the best policies to cover our customers needs. Medical, Life, Disability, Car, Home we work with all types of insurance. Our customer service specialists handle the tedious, difficult, and sometimes-confusing research so that you dont have to. Think of us as insurance geeks, research assistants and super-smart insurance counselors, all rolled in one.
With a few clicks of a mouse and some basic information from you, our team kicks into gear and starts cranking away using our knowledge and resources to identify the best coverage at the best price.
Were not is a stodgy, traditional insurance agency. We dont wear suits. We are a casual group of guys that works hard but likes to have fun while were doing it. We bring our dogs to the office and sometimes play music too loud. We sometimes work long hours. And we love to find our customers the best deal on the best coverage for them.
HERE IS WHAT WE NEED:
1. A logo/type treatment that speaks to our casual attitude but depicts our hard-work ethic and strong customer service mentality. Women typically make the insurance decisions for their families so we want to visually cater to them while maintaining the feel of the guys behind the scenes doing the hard work and hard thinking required to find Ms. Customer the best deal.
The logo mark could be an illustrated character that represents a lovable insurance research geek or some other cartoonish depiction of animated gears, an engine or a factory.
The type treatment should work with the logo mark or as a standalone type treatment, without the logo mark.
The colors palette should be bright and cheery, using greens, oranges and yellows to depict a very approachable, casual feel.
2. An identity package (business card, letterhead, envelope design) that looks great but uses standard sizes and no bleeds so that production costs are kept to a minimum (were a start-up).
OUR TARGET AUDIENCE IS:
Our audience spans many different age groups but is generally more female than male. They are securing insurance for them and/or their family and see it as a daunting task that will take a lot of their time and cost them money. There is pressure to make the right decision but a lack of confidence because of a complicated process.
We want them to feel good about handing over the task to us so that we can do the hard work for them, get them the coverage that they need and for the best possible price.
WE LIKE THESE EXAMPLES:
GoDaddy - http://www.godaddy.com/
Geek Squad - http://www.geeksquad.com/
Dell Lollipop TV spot, 2009 - http://www.youtube.com/watch?v=V5bLp_aFq...
Progressive Girl - http://www.progressive.com/
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
1. EPS and JPG files of logo/type treatment designs
2. InDesign mechanical files of business card, letterhead and envelope designs
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