• Award$300
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  • Creatives15

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LET ME TELL YOU ABOUT US:

Pure Lending is a mortgage broker providing clients with a trustworthy resource to ensure their financial goals are met today and for the future. We have combined innovative technology with good old fashioned customer service.

HERE IS WHAT WE NEED:

We strive to invoke a color scheme that invokes a trusting partner while being modern and clean thus representing our innovative and technologically advanced processes.

OUR TARGET AUDIENCE IS:

Our audience is the customer who has an understanding of finance and is looking at their home as not only a place with a roof, but an investment vehicle that will be one of their nest eggs upon retirement. Our clients are looking for a company that is innovative and on the cutting edge of finance that has embraced technology in order to provide clients more options at better terms.

WE LIKE THESE EXAMPLES:

We love the work that www.smsold.com does for their clients. Their designs and color schemes are very modern yet very sophisticated. We like the "Talk to Chuck" campaigns from Charles Schwab. We also like the clean, modern look of www.homgroup.com

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

A clean and modern look. We are leaning towards the lighter blues as one of our colors and perhaps a greyish or chocolate as a contract color. We will leave it up to the designers to decide what they feel best based on the descriptions above.

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