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Background

Industry

Consulting & Professional Services

About Your Company

I am a Psychometric (statistics behind standardized tests) consultant for certification exams, providing strategic advice for tests considering big changes, problem-solving research, and on-going oversight of operational results for tests that don't have in-house psychometrics. I'll teach their staff to better understand how to build tests and analyze the results. I am an expert witness in testing lawsuits. Non-profit CEOs are my most important target, followed by their senior staff. These are people in the testing business who don't know much about it, except that they had better do it right. They see it as scary and complicated; I try to make it intuitively understandable. They need me for some things, but not others - and need to trust me to tell them which is which. I'm expensive and worth it.

Execution

Logo Usage
  • Print

  • Screen / Digital

Preferred Logo Style
  • No Preference

Preferred Fonts
  • Serif

  • Block Serif

Colors to Explore

Brown

Red

Aqua

Logo Text

Julian Consulting

Top 3 Things

Trustworthiness, Deep knowledge of arcane discipline, Approachability

Vision

Simple, clean, maybe just initials. Not in a box. Looks good in color or b&w. Possibly with normal (bell-shaped) or logistic curves (if these, accurate shape is important - see provided samples).

Orientation

Horizontal

Number of Sides

Two-Sided

Size

Standard U.S. Canada (3.5" x 2")

Corner Style

Round

Text

Ellen R. Julian, PhD
Psychometric Strategist and Problem Solver
Ellen@Julian.Consulting
Julian.Consulting
240-401-4949

Vision

Easy to read, name and email particularly, with visually-pleasing spacing. A simple, distinctive graphic. Backside pretty bare, to leave room for notes - maybe just the graphic. Perhaps lightly-shaded background on front.

Additional Info

See Julian.Consulting for 1st-gen ideas and a sample logistic curve. The psi (greek letter) is NOT essential. I'm casual and fun, while deeply competent and well connected, in a high-stakes field. Most people in my specialty are hard to talk to/understand - I am not. Communicating that balance of gravitas and ease is hard. The samples I'm providing are my family's attempts - to show you our intent, not as prescription for how you should approach it.

Materials

Contract
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