• Award$500
  • Entries101
  • Creatives32

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Creative Brief

Who are you?

Halcyon Financial Technology, L.P. ("HalcyonFT") provides premium information technology services and strategic advice to financial investment firms. Its goal is to provide superior service to demanding clients.

Firstclass service with no compromises;
we understand the client's business and their applications;
guaranteed CTOlevel attention;
we take care of the details, so our clients can focus on their business

What do you need?

A logo, a business card, letterhead and envelope. As a follow-on project we will need web graphics to apply to a Joomla template.

Halcyon needs to exude an organic look and feel and a 100% client-focus. Looking for something clean, nothing overtly high-tech or "slick".

We like artistic elements in moderation, leaning towards a more minimalist approach. Black and white with one bright accent color is preferred.

Descriptions around the word Halcyon:
calm and peaceful
prosperity
change or metamorphisis
Saint Martin's summer = halcyon days = Indian Summer
http://en.wikipedia.org/wiki/Halcyon

Who Is Your Audience?

Financial Services firms including: private equity, hedge fund, venture capital, investment banking, brokerage and family office

Requirements

We Like These Examples

These are examples of websites (not logos) but should give an indication of our general preferences.

http://osc4.template-help.com/joomla_293... - simplicity, clean, nominal use of color, swirl graphic next to tree, do not like helvetica font in logo

http://emptyeasel.com/wp-content/uploads... - like the white caps on the wave, the flatness of the imagery and the natural subject matter

some web examples we like:
http://images.webdesignbooth.com/minimal...

http://images.webdesignbooth.com/minimal...

http://images.webdesignbooth.com/minimal...

http://images.webdesignbooth.com/minimal...

http://images.webdesignbooth.com/minimal... - like the layout, not the photos used (Do NOT like stock photography of people or technology)

http://images.webdesignbooth.com/minimal...

We Absolutely Must Have

Halcyon Financial Technology, L.P. ("HalcyonFT")

Materials

Contract
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