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Business Info

Business Name

Potts + Blacklock, PLLC

What do you do?

Newly formed business law firm working with a wide range of clients with a special emphasis on startup and technology clients.

What is the exact name you would like in your logo?

Potts + Blacklock

You'll receive designs for biz cards, letterhead and envelopes.

Perfect. If you think we need anything else, please identify it for us.

Target Audience

What is your industry?


Describe the target audience for your logo and stationery

Sophisticated consumers of legal services who desire first class legal services at affordable prices. We will also heavily target entrepreneurs and new business owners.

What 3 things would you like to communicate to your audience through your logo and stationery?

Professionalism, strength, expertise

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text and image most likely. As business lawyers, our logos should be business oriented. Look at Accenture, Bain and Company, Ernst & Young -- I think their logos exhibit the three things above.

Please do not use the scales of justice or a courthouse. We do not practice in courtrooms or in front of judges. Think more management consulting.

What colors do you want to see in your logo and stationery?

Prefer two or three colors maximum. The colors should look good (and contrast well) in black and white as well as in color.

What colors do you NOT want to see in your logo and stationery?

Nothing is off limits at this point. I don't want to limit creativity.

What adjectives should best describe your logo and stationery?

Unique, identifiable, strong, professional, expertise

Where will your logo be used (print, website, etc.)?

Website, email signature block, print, products

Do you have additional info or links you want to share?

We are a fledgling law firm that realizes the value of a good brand and that brand needs a strong logo and related materials to help promote and identify that brand. We look forward to working with you to help us achieve our goals.



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