• Award$1010
  • Entries333
  • Creatives60

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LET ME TELL YOU ABOUT US:

Our company name is Aero Dynamics. We have been in the business of selling, managing (which in the aviation world means providing flight crews, scheduling, maintenance, fuel and so on) private jet aircraft to our clients.

HERE IS WHAT WE NEED:

We will be using the new design on business cards, stationary, advertisements and a new, yet to be designed, web site.

We thought about providing some examples of our current look, but really, we want new ideas.

Our two company owners (I am one of them) have zero creative talent, but we both like the same kind of stuff, so fire away, and give us some ideas.

OUR TARGET AUDIENCE IS:

Our clients are very successful, intelligent people. Most of them purchase the best of products and services that are available.

We want them to think of us as solid, secure, conservative, safe and reliable.

WE LIKE THESE DESIGNS:

We really dont want to steer anybody in any particular direction. We decided to award this project at the $1,000 level so we attract the best of creative talent, so we have elected not to provide examples of what we like, but see what is suggested.

We do like the dark blues and dark reds, which are in our current logo. We also feature a business jet aircraft silhouette in our current logo, but again, dont feel like it needs to be there.

As we stated in the public brief it needs to be elegant, simple and refined. Our look must be understated, and not be screaming buy me. Our clients know what they want. They dont want or need to be sold by us.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The design must be clean and elegant. We do not want complex designs think 200 year old law firm. Solid and secure yet with a touch of modern in there.

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