"pricecare.com" is a healthcare services e-commerce company based on a patented algorithm that matches consumers of health care services with providers of those services. This healthcare matching web service is designed to create a free market environment for healthcare services.
The audience is comprised of consumers and providers. The consumer can be a patient, caretaker, physician, insurance company or self insured corporation. The providers can be individual or groups of doctors as well as healthcare organizations such as hospitals.
Credibility is very important. Consumers are shopping for necessary services and providers rely on the site to present these services accurately, so the logo should be on the conservative side as far as design and color.
The logo will be used on the website, stationary and all promotional materials.
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