LET ME TELL YOU ABOUT US:
We are a small financial services company with a focus on long term safe investments. The majority of our customers are retired senior citizens with a few 40-50 year olds that are looking to get out of the stock market.
HERE IS WHAT WE NEED:
I need for you to have experience designing for the web and also for print. I would like for you to select cymk color combinations based on color books using appropriate stock samples. When your design is selected, I will view the cymk values you selected and refer to my color books to determine how it will appear in print. PLEASE do not select color combinations by using the pantone bridge.
LOGO REPAIR -
* Need new cymk color combination (blue / green) that will look great printed
* Need new RGB color combination (blue / green) that will look great on web and is similar to print
(I realize there is no true match between the two, more concerned about each looking great
for their corresponding use and that when comparing print vs. web that they do not look like
a completely different logo
* Would like to see different type used for line 1 and line 2
* Looking for new and trendy - YET TRADITIONAL
- Business Card Design (4 Color Process over 4 Color Process)
- Stationary Design
- Envelope Design
- Presentation Folder Design
OUR TARGET AUDIENCE IS:
As mentioned above, most of our clients are above the age of 65. While I don't want the designs to be boring and "stale", I do need for them to still be somewhat within the box. This age group likes things a bit more traditional and something that they are familar with. Please also consider font sizes when creating your designs.
Image we want to promote:
- Warm (Kind and Friendly), not too corporate and "stuffy"
WE LIKE THESE DESIGNS:
Need to stick with a blue and green ... just not what we have now.
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