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LET ME TELL YOU ABOUT US:

My name is Anne-Marie McDonnell and I am about to start up my own personal training business in Melbourne. I have been working in the fitness industry for 4 years. I will conduct my business outdoors and in clients homes. I specialise in fat loss, fitness and toning, post natal and nutrition.

Amms PT delivers high quality, educational, safe personal training services driven to achieve focussed results for her clients so they can lead healthier, happier and stronger lives.

Please read more about me at www.ammspt.blogspot.com

HERE IS WHAT WE NEED:

1) Logo for Amms PT

It needs to be non-threatening to women but also masculine enough that men would use the service as well.

I would like the design to incorporate lots of movement and momentum - something that suggests it's 'alive'.

I have no colour preference, so feel free to be creative with the colour scheme. The colour will need to catch the eye as it will be used across all communication mediums e.g blog, flyers, t-shirts.

Developing trust and getting clients results is the key to my business so the logo needs to be a fun, but not to the extent that it wont be taken seriously.

I envisage the company name Amms PT to be incorporated into the logo and I will also need the words personal trainer also incorporated.

2) Business card

Will need to include: Logo

My Name: Anne-Marie McDonnell

Contact: ammspt@gmail.com, Ph: 0457007150

Qualifications: Certificate III and Certificate IV in Personal Training from the Fitness Institute of Australia.

Specialising in Fat loss, fitness and toning, post natal, brides and grooms to be, nutrition (perhaps written on the back of the card)

My blog could be on the back of the card as well.

The information on the business card should be arranged so that if I change my phone number and email address it is able to be easily replaced within the same format.

3) I have concept for a flyer that I would like refined and re-sized. Please see attached. The flyer needs to be to postcard size. If you could get creative with the font to look more inviting, insert the logo you have designed and choose a colour scheme you think would be effective. I would like the Get fit, lose weight, feel great incorporated. If you think my idea is terrible feel free to have a go at creating one from scratch, I am open to anything!

OUR TARGET AUDIENCE IS:

Age: 25 50 year olds (with perhaps a greater emphasis on females)

Professionals or clerical and administrative staff

Average income is $50,000 +

Unhappy with their current appearance - majority of clients will want to lose somewhere between 5kg and 20kg.

They want to lose the weight in a healthy manor and are not just after a quick-fix.

Emotionally they have reached a point in their life where the excess weight has become a burden, - it is a massive step for them to come to a personal trainer.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

I envisage the company name Amms PT to be incorporated into the logo and I will also need the words personal trainer also incorporated.

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