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Business Info

Business Name

This is a personal brand project and not associated with any particular business or industry.

What do you do?

I am a linguist, software engineer, database designer, intelligence analyst and network professional. I spend a majority of my time as a linguist and am usually focused on IT security the rest of the time.

What is the exact name you would like in your logo?

Beal (preferred), Michael Beal, MB, or no name at all are all acceptable.

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your logo and stationery

The following groups are the most likely recipients of stationary and cards: Well-established industry professionals (aged 40-60) and casual work contacts I meet while consulting/providing linguistic/IT services (aged 20-40).

What 3 things would you like to communicate to your audience through your logo and stationery?

v1) Bold, Intelligent, Professional - I've been around the block, have had more training than I can recount and am extremely good at what I do, to include communicating with teams, technicians and executive leadership.
v2) Bold, Personable, Technical - While I'm a technical expert, I'm also very much a people person and have a great, complex sense of humor (even when I shouldn't).

In both cases, I would like my stationery/logo to stand out from standard corporate fare, through either color, format or logo.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

I do not have a preference regarding text, image or both designs. I will accept any of the above. Below are links to other logos I find appealing:

http://www.123rf.com/stock-photo/falcon_... (popups)

What colors do you want to see in your logo and stationery?

Blue, green, purple, red, black, gray and white are all great. I prefer pastel or 'soft' variants, but that is not a hard requirement--I am not a designer and will happily accept what looks great. I also find red and purple as high-contrast, single-element accents (that really 'pop') very appealing. Image uploaded as an example.

What colors do you NOT want to see in your logo and stationery?

I would like to avoid orange, pink, yellow, brown and beige.

What adjectives should best describe your logo and stationery?

Bold, professional (or humorous), intelligent, technical (or geeky), personable, experienced, culturally diverse/aware, security.

Where will your logo be used (print, website, etc.)?

The logo will likely be used for a website (personal blog), stationery/business cards, possibly resumes. I also intend to incorporate it into mobile application development and personal branded GUIs.

Do you have additional info or links you want to share?

I currently reside in Asia, so my feedback may not happen during prime creative hours. I plan on awarding two different designs (please see v1 and v2 from the "3 things I would like to communicate" block). If both concepts are successfully met with the same design, I will still also accept an additional design.

Animal-based logos or logos with animal components are acceptable, but not required and I have no strong suggestions. I find both abstract and outline-based elements appealing and prefer stylized over realistic. I am a serpent fan, however, in addition to being trite, it may also send the wrong message--although, if you have a great serpent-based idea, send it! I also enjoy owls, but any owl-based imagery should be aggressive-looking or express strong character (v1 or v2 from above).

Regarding humor, my personal humor usually falls into the domains of technicalities, technical things, double entendre, sarcasm and literalism. I will happily take chances with politically incorrect or socially forward designs if I find them funny, but please avoid designs with sexist or racist implications.

Foreign characters are appropriate (Arabic, Farsi, Korean, Chinese), especially if artistically incorporated into other design elements, but shouldn't be the focus and is certainly not a requirement.

I've uploaded 2 logos from crowdspring I find appealing and an example to clarify what I mean about accent 'pop.' I've also uploaded a caricature of me. Please feel free to use it if you'd like, especially for business card or stationery design.



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