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Business Info
Business Name
Parrish Family & Cosmetic Dentistry
What do you do?
We are a high end family dental office in a rural, Texas Hill Country community. We perform all aspects of dentistry, including cosmetics, dental implants, orthodontics, and facial esthetics.
What is the exact name you would like in your logo?
Parrish Dentistry
What pieces of stationery do you need designed (biz cards, letterhead, etc.)?
Business Cards (double sided), Letterhead, Return Envelopes
Target Audience
What is your industry?
Dentistry
Describe the target audience for your logo and stationery
Moms, People who value quality healthcare (generally affluent, well educated retirees). We also want to encourage those that appreciate quality care, but may have to work with payment plans and insurance.
What 3 things would you like to communicate to your audience through your logo and stationery?
Attention to Detail
Quality of Care
Comfort
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
Our current stuff is fair (see attached), but needs some professional "refreshing." We want to de-emphasize the "Texas" star and bring forward the script P from our current marketing materials. Also, we want to move away from the Rockwell font without losing our brand identity.
What colors do you want to see in your logo and stationery?
Same as current colors...maroon, forrest green, shades of brown.
What colors do you NOT want to see in your logo and stationery?
Yellow, orange, red...no primary colors.
What adjectives should best describe your logo and stationery?
Natural, Earthy, Comfortable
Where will your logo be used (print, website, etc.)?
Biz cards, print ads, website, stationary
Do you have additional info or links you want to share?
Please see www.ParrishDental.com for more office info. We would like to bring forth our web address on our biz cards. Also, we would like to move away from the Rockwell font on our marketing materials. We also need an email address(FrontDesk@ParrishDental.com) on our biz cards. We need to keep some type of appointment confirmation template on the back of the business cards.
Materials
Contract
Files
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