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Business Info

Business Name

Parrish Family & Cosmetic Dentistry

What do you do?

We are a high end family dental office in a rural, Texas Hill Country community. We perform all aspects of dentistry, including cosmetics, dental implants, orthodontics, and facial esthetics.

What is the exact name you would like in your logo?

Parrish Dentistry

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Business Cards (double sided), Letterhead, Return Envelopes

Target Audience

What is your industry?

Dentistry

Describe the target audience for your logo and stationery

Moms, People who value quality healthcare (generally affluent, well educated retirees). We also want to encourage those that appreciate quality care, but may have to work with payment plans and insurance.

What 3 things would you like to communicate to your audience through your logo and stationery?

Attention to Detail
Quality of Care
Comfort

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Our current stuff is fair (see attached), but needs some professional "refreshing." We want to de-emphasize the "Texas" star and bring forward the script P from our current marketing materials. Also, we want to move away from the Rockwell font without losing our brand identity.

What colors do you want to see in your logo and stationery?

Same as current colors...maroon, forrest green, shades of brown.

What colors do you NOT want to see in your logo and stationery?

Yellow, orange, red...no primary colors.

What adjectives should best describe your logo and stationery?

Natural, Earthy, Comfortable

Where will your logo be used (print, website, etc.)?

Biz cards, print ads, website, stationary

Do you have additional info or links you want to share?

Please see www.ParrishDental.com for more office info. We would like to bring forth our web address on our biz cards. Also, we would like to move away from the Rockwell font on our marketing materials. We also need an email address(FrontDesk@ParrishDental.com) on our biz cards. We need to keep some type of appointment confirmation template on the back of the business cards.

Materials

Contract
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