P.a.c.k. Leaders

LET ME TELL YOU ABOUT US:

We are P.A.C.K. Leaders dog training services.

P.A.C.K. Leaders is a growing dog training/walking company in the Chicago metro area. P.A.C.K. stands for Productive Affection, Constructive Kindness and is the basis of our training philosophy. We train both the dog and their masters to live as an integrated pack by teaching dog owners how to be calm, confident alpha leaders through positive reinforcement and other natural communication techniques that are instinctive for dogs. The goal is to create a much more natural, stress-free relationship between the dog and their master/family, while creating a welcoming urban pack full of well-adjusted canine neighbors and owners throughout the community.

PACK Leader Training will be offered as a new way for owning a dog, and for specific behavioral modifications, as well.

HERE IS WHAT WE NEED:

We are looking for an impactful and memorable logo and business card design that will make our brand stand out in a very crowded industry. Business cards and fliers are our primary means of advertising, so ours have to stand out. The attributes of our brand wed like to come through visually are that were dog lovers. Were natural, simple, professional, approachable, trustworthy, fun, cool and confident.

Information that must be communicated on the business card:

P.A.C.K. Leaders dog training services, Productive Affection Constructive Kindness

Employee Name

Phone Number

employee e-mail address

Web address

Wed like to see both di-cut and standard business card designs.

ALL FILES MUST BE VECTOR ART FILES.

OUR TARGET AUDIENCE IS:

Dog owners currently in or who have recently moved to the Chicago metro area. They are mid- to upper-income professionals and families with limited time, knowledge, and resources to train and care for their animals on their own. Also, theyre social and love the outdoors and the big city lifestyle. They want their pets to have an active role in their lifestyle.

WE LIKE THESE EXAMPLES:

we are open to interpretation. Kitschy, cutesy, playful, cartoony, and cheesey will NOT be acceptable descriptions of a successful logo.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

P.A.C.K. Leaders as an acronym for "Productive Affection Constructive Kindness" must be involved in the title for cards and letterhead. The separation of the letters P A C K to show they stand for more than just the word "pack".