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2.Our über-talented designers created dozens of unique designs.
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LET ME TELL YOU ABOUT US:
Outdoor Living Today is a company that manufacturer's over 50 Do-it-yourself Backyard Western Red Cedar Kits.
We are a company that provides more than just pieces of lumber that customers cut up in their backyards. We supply products that are skillfully manufactured that require NO cutting by our customers during assembly. Customers have described our products fitting together much like tinker toys of years past. People who purchase our kits often write us simply to tell us what a great experience the project was for them and their entire families. Whether it is a Father assembling a playhouse for his child or a loving husband tackling a large gazebo, each turns into a rewarding experience on so many levels.
Many of our customers tell us prior to purchasing our kits that they had no previous building experience but after assembling one of our kits, they have surprised themselves and their loved ones as well. Many customers choose to build the kits themselves (D-I-Y) as opposed to hiring a contractor after seeing how easy we have made it for them.
We care about our customers and the relationships we create and will help them through their entire experience offering the best customer service possible. Many former customer keep in regular contact with us just to let us know how much their kit has meant to them.
Outdoor Living Today is a one-stop-shop and kits can be delivered directly to any customer's driveway. Each kit includes all the hardware required to assemble so no trips to the hardware store are required making something potentially complex very simple.
Our products include:
- Garden Sheds
To view more, simply go to www.outdoorlivingtoday.com
We're a smaller company that really cares. We believe in sustainable forestry and are fsc certified. We ship products worldwide but mainly operate in the USA and Canada.
HERE IS WHAT WE NEED:
CLEAN, warm, friendly.
A strong font.
A few colors, but easily reproduced in black and white as well.
Our name is Outdoor Living Today but refer to ourselves also as "OLT"
We have branded the term "Cedar for Life' which we like.
We are looking for a simple but intelligent icon with a concept of "pieces fitting together". or pieces connecting somehow. Could be pieces of wood, or pieces of unit such as the roof, walls and floor.
2nd Concept- pieces adding up to something important and meaningful when put together.
3rd Concept - (very abstract) something seemingly complex made very simple.
Could be a largish illustration on side with OLT to the right...
You could also use 'Outdoor Living Today'.
"Cedar for life" could be included in a smaller font.
-- BUSINESS CARD --
Two-sided, color card.
-- LETTERHEAD AND ENVELOPE --
Color. Lined. Clean and simple.
Logo will be used on business cards, brochures, websites, and trade shows, etc.
OUR TARGET AUDIENCE IS:
Couples (40+ yrs. older). They have busy lives and usually are professionals who want to use their hands on the weekends but don't have the skill and the time to complete a project from scratch.
They don't have to have the best price but they do want the best quality and service.
Younger families (40 years and younger)- who like to entertain and provide a nice atmosphere for themselves and loved ones. They might be interested in a pergola for entertaining or a playhouse for their daughters.
Cedar is the best outdoor wood available and completely natural and only want the best for their families.
WE LIKE THESE DESIGNS:
I like this logo. Simple, clean. Simple shapes put together makes a star?? (simple but complex in a way)
I like the icon using people coming together to form a building. This is good symbolism for what we do. I also like the modern font.
Once again, clean and modern, simple
Ties in a simple leaf and a house.(or shed?)
Pieces fitting together to form a Triangle (ours would be a abstract shed or gazebo)
Like the font and stylized building shape in the logo
Like font. Simple
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Clean, simple, friendly, a bit of color (Western Red Cedar Color??). A message!
A dominant illustration (see examples) and "OLT" or "Outdoor Living Today", smaller "Cedar for Life" below.
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