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Business Info

Business Name

Cruze Health Club

What do you do?

a gym
you want to hangout in and enjoy coming back to
being healthy is fun and... Cruze is also the new cool place to be a member... the atmosphere is welcoming and personal... we'd like to have a logo designed similar to what a nightclub or lounge bar might look like... ie not corporate... rather designer

What is the exact name you would like in your logo?

Cruze Health Club

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Business card, letterhead and with complements slips

Target Audience

What is your industry?


Describe the target audience for your logo and stationery

people who go to gyms but want to get away from the sterile franchised impersonal atmosphere that perhaps their existing gym provides.
We want to make the gym friendly, its your club, its less intimidating and suitable for men and women of most ages.

What 3 things would you like to communicate to your audience through your logo and stationery?

different to the franchised clinical gym experience from the bigger players
its a destination to hangout in
friendly and a cool club to belong to

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

we'd like the "Cruze" to be the hero of the logo and the "health club" to have a smaller font and in some cases be dropped out..
Id prefer not to dictate the styling to you too much.. But its more designer and less corporate as said before.. perhaps angled, the c the r and z are great letters.. perhaps think of the word Cruise as possible inspiration

What colors do you want to see in your logo and stationery?

we haven't decided on this either...
perhaps blue, green, red
either combinations or individually
we like red but were afraid that it would be too powerful for the word cruze (cruise)... we're happy to go with either colour/s or perhaps use a small amount of red or a red which is cruzy... once again the blues, greens or other colours you think might work could be the way to go... not sure??

What colors do you NOT want to see in your logo and stationery?


What adjectives should best describe your logo and stationery?

obviously we will be putting signage up on the building so the logo needs to be visible/identifiable...
the stationary ie business cards will be given out to people for them to try out our gym.. the cards should look cool

Where will your logo be used (print, website, etc.)?

we will use it on signage, website, posters, ads, as well as a few other gym locations which we will create through the years

Do you have additional info or links you want to share?

i'll make comments along the way to help everyone get a feeling to what we like.... thanks for the help in advance



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