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Default Route, Inc. is an IT services company specializing in managed application hosting, IT implementation consulting and systems/network engineering. We will also be offering services in the creative + application engineering side through our wholly owned DBA Poptoast, including web and iPhone/Android App development.

We will need original logos for both companies, along with stylized font company names which can be reproduced along with the logo or standalone. We intend to print double-sided business cards for both businesses, so graphical representations of front and back are welcomed. We would like a full set of web assets along with a recommended color palette for sites we will code ourselves upon receiving your product. Wireframes including a navigation and page layout concept + the assets is even better. We will need favicon sized representations of the logos all the way up to high res illustrator or other for print and marketing materials. We have a limited set of requirements for the look and feel for each, which are detailed below.

Common to both:

1.) Very Web 2.0, highly stylized and original.

2.) Logos need to be scalable. Alternative versions are acceptable if they are meant to satisfy a common size that will not look good under small resolution.

3.) Portable formats, for print, web, mobile, etc.

Default Route, Inc.

1.) Inc. does not have to be in the logo.

2.) Corporate holding company in addition to service provider. Should be somewhere in the middle between in-your-face and conservative. Should not be cheesy. Logo can incorporate any of the following to enhance meaning:

* A vector or arrow, to indicate a path.

* A road.

* A finger pointing.


1.) Marketing and creative side of our business. Should be exciting and engrossing.

2.) We welcome use of a slice of toast, a toaster, etc. as part of the logo. Cartoon-themed designs are welcomed, along with anything 3d and interesting.

Thanks. We look forward to working with you!



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