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LET ME TELL YOU ABOUT US:

Oak Bluff is both a company name and the name of our first residential subdivision. The subdivision is a small, private, low-density development in a mid-sized city in the Southeast U.S. We are a conservation-minded developer looking to create a "green" very low-density subdivision on an unspoiled mountain (Green Mountain) in the foothills of the Smokey Mountains, with bluff views, pristine Oak/Hickory forests, streams and wetlands. Greenspace and hiking trails are integral to the subdivision design.

HERE IS WHAT WE NEED:

Initially, I need a logo and business card design ONLY.

This is "green field" creative work - i have no prior art or conceptions about what it must or must not include. The Logo will be used to primarily market the subdivision as it is developed and lots are sold. Secondarily, the logo will be used for business cards, and possibly letterhead.

The logo will be used on brochures for the subdivision, real-estate sized signs (approx 18" H x 30" W) and in the future, a website.

I will likely contract with the winning designer for most of the other collaterals once the logo and business card design is complete.

OUR TARGET AUDIENCE IS:

Upscale couples and families, typically mid-life looking to relocate to our city or "move-up" to that nice family home with acreage and a view. Also, possibly affluent empty nesters moving to their final dream home for retirement. Our best market is professional, educated, conservation-minded, and interested in preserving the natural beauty of our community. People with a "green" orientation, and who likely enjoy hiking/biking and outdoor beauty.

WE LIKE THESE DESIGNS:

This is a brand new project with no preconcieved ideas of what it should or should-not look like.

While this is an upscale development, I am not looking for designs which imply "exclusive", snobby or pretentious.

I DO want the design to connote: natural beauty, privacy, quiet, conservation, "green", and eco-friendly, outdoor living and activities (walking, hiking).

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Do not want "text-only" designs. graphical imagery is important. do not like "busy" designs with too many themes.

The development is in an area known as "Green Mountain" - so use your imagination to include something appropriate here. The property has large Oak trees, limestone bluffs, and mountain/valley views.

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