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Business Info

Business Name

Nourish Your Brand

Tagline: Focus your vision. Clarify your message. Do more good.

What do you do?

Affordable, professional branding and communications coaching for wellness professionals.

(Note, I'm NOT a designer that provides logos, graphics, web pages - but I help people get exactly what they want from designers by making sure they have a great creative brief and a clear branding vision).

What is the exact name you would like in your logo?

Nourish Your Brand Tagline underneath: Focus your vision. Clarify your vision. Do more good.

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your logo and stationery

Nutrition, wellness and health coaches, functional medicine practitioners and naturopathic doctors some began at a young age, but others have come to it after their own struggles not finding answers in conventional medicine. They know that they have life-changing (and possibly life-saving) advice. They are the experts in their field. They are NOT communications experts.

What 3 things would you like to communicate to your audience through your logo and stationery?

I share my clients' passion for nutrition and wellness - I totally understand them, their content and what they are trying to do.
With my branding/communications expertise, coaching and hand-holding, they can focus their efforts on helping more people.
I can help translate their message clearly and concisely to help them reach the right audience.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Looking for an image + word mark for Nourish Your Brand + the tagline underneath.
I'd like to be able to use the image as my photo on social media.

Preference for san-serif, light/hairline typeface. Can have slightly rounded edges, but can also be a bit angular/edgy. Hate fat, balloon-like typefaces.
The fonts I've been using in my documents are Calibri Light and Montserrat Light/Hairline. Open to others, but want to make sure there's a free/low-cost font I can download that is similar to the logo.

What colors do you want to see in your logo and stationery?

Like plenty of white space.
Prefer bright, crisp, clear colors.
Fan of green - the shade of a brand new blade of grass, especially like Pantone 376C.
Like bright orange - how it pops on the page.
Also like blues clear, crisp Mediterranean sky.
NOT necessary to limit to these colors or use all three in combination.

What colors do you NOT want to see in your logo and stationery?

Dislike pastels, "creamy" colors, metallics, neon, teal, yellow, brown, pink

What adjectives should best describe your logo and stationery?

Polished, professional but not overly corporate-ish.
Clever, accomplished, insightful, visionary

Where will your logo be used (print, website, etc.)?

Print, website, social media profiles, business cards, e-courses, workbooks, client deliverables

Stationary needs to have a version that allows for small margins - small logo at top, details at bottom. See attached branding plan as an example.

Do you have additional info or links you want to share?

Please avoid cliches. No magnifying glasses for "focus" or bullseyes. No need to have overt emphasis on plants/trees/roots growing or food or nutrition. If you go that way, make it clever.

For a little insight into my personal style - the photos I take/my perspective on the world/what appeals to my eye - you can look here: https://www.flickr.com/photos/whetzel/



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