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Business Info
Business Name
Noble Four Creative
What do you do?
I specialize in floral design and event styling for weddings, parties, and small corporate events.
What is the exact name you would like in your logo?
Noble Four Designs
You'll receive designs for biz cards, letterhead and envelopes
This logo and identity style guide will later be used to design my website and collateral such as brochures and post cards. The brand guide should include:
1. Color palette (with equivalent RGB, HTML and Pantone color codes for each color)
2. Logo design in two versions: 1) color and 2) black & white version.
Target Audience
What is your industry?
My peers and competitors are other floral designers who work from home or a studio, as well as florists who have retail shops.
Describe the target audience for your logo and stationery
Brides, wedding coordinators, event planners, hotel managers, restauranteurs, interior designers, and creative business owners, who understand the art and value of beautiful floral arrangements. My audience is very aware of trends in fashion and design. I'm based in Los Angeles, but want to reach a bi-coastal and well-traveled clientele.
What 3 things would you like to communicate to your audience through your logo and stationery?
1. Sophisticated and beautiful floral designs.
2. Creative collaboration with clients and strong customer service.
3. Making dreams come to true.
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
http://www.amyosaba.com/ I like the round design in her logo. Something round or mandala shape would be great, incorporating "Noble Four Designs". Also, one idea is to use one of the "four noble flowers" (plum blossom, orchid, bamboo and chrysanthemum), which is the inspiration behind the company name. But these are not givens, I'm open to seeing other ideas.
What colors do you want to see in your logo and stationery?
I'm open to all colors, but I love pinks, celadon (jade), gray, silver, gold, black, white. I'm open to other colors that evoke a subtle Asian feel.
What colors do you NOT want to see in your logo and stationery?
Maybe brown, orange, or blue. I think red is too strong and too "Asian".
What adjectives should best describe your logo and stationery?
Sensual, Organic, Creative, Iconic. I want something that says this is not your average floral designer. Nothing cute, too pretty, or too flowy. I'm looking for a fine balance between the ying and yang, the feminine and masculine, which I feel is my direction in this kind of business.
Where will your logo be used (print, website, etc.)?
Business cards, website, blog, letterhead. Should flow from one medium to the next while keeping a recognizable form
Do you have additional info or links you want to share?
Please go to my blog www.noblefourcreative.com to see pictures of some of my floral designs and to know a little about my aesthetics.
Materials
Contract
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