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LET ME TELL YOU ABOUT US:
We are a start-up company for quality food processing, mainly fruits an vegetables (eg. jams, preserves, pickled vegetables, etc)based in Zagreb, Croatia. We insist on traditional, healthy and ecological approach in food processing and shall use only organically grown ingredients. Our products will be packed in distinctive packaging having not only best preserving quality but also very attractive design. Considering costs of described production, top quality of organic fruits and vegetables and attractive packaging most of our products will sell for premium prices. For starting year we would focus on local market but we shall expand to EU markets shortly. Finally, web shopping has important role in our market penetration strategy.
HERE IS WHAT WE NEED:
First of all we need a single logo for range of above described products including preserves, jams, pickled staff, syrups, juices, etc...
Second - subtitles for specific product like 'strawberry jam' or 'pickled paprika'. This should be in local language and should have some specific letters that we can discuss in later stage.
The logo should be simple and easy to read, reminding and catchy! Brand name is - N'JAM which on Croatian language means something like "Yumm" so it is recognizable on local market and once we export, on English it can have a meaning like "And jam" ('N'JAM)
OUR TARGET AUDIENCE IS:
People interested in food they eat and are ready to pay for premium quality product prepared on traditional way, superior taste and appealing presentation. Secondly, tourists that visit our country and would like to buy tasty, traditional product as a souvenir from Croatia.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Since the jar we are going to use is not standard and we will be using white color rubbers for vacuum closing and silver hinges, the colors of the logo should mach the color of rubber and go nicely on black colored sticker that would be on front side of the jar. Since the hinges are old silver, there shouldn't be any gold in logo.White, red and green are preferred colors (but not a must)that would nicely remind to ecological, traditional, fruit and vegetables...
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