LET ME TELL YOU ABOUT US:
We are a direct lender licensed to do business across the country. Our company's goal is to set an example of what the future in lending should be like. The image we want to put off is; contemporary, sleek, transparent, and very forward thinking. Naturally with a name like "iLoan" we will be very aggressive in the online world for our marketing and client searching. Our full corporate name is iLoan Bancorp but we will probably use just iloan most of the time. We anticipate to have a very sophisticated website that will make the mortgage application easier than ever, so it is important that our logo is ready for a web designer to just pick up and run with it. With that in mind we want it to also be geared to the simplicity and popularity of certain brands like apple, bang & olufsen and google. We are a large company (approximately 400 employees) but want to also give off that slick boutique feel rather than your stuffy traditional bank enviroement. Our corporate office is pretty much designed with contemporary white lacquered furniture and chairs, resting on slate floors with every office built out of glass.
HERE IS WHAT WE NEED:
Great Logo, stationary, business card layout, and possible signage
OUR TARGET AUDIENCE IS:
All Homeowner's and online consumers for mortgages
WE LIKE THESE DESIGNS:
apple, google come to mind right away but i honeslty wouldnt want to hold anyone to those. I do think that the letter "i" could in iLoan could be something to look at. I might be wrong so i am willing to see everyones creativity.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We must use any of these colors if possible.... red, white, black, grey/silver. we dont like the idea of using other colors for our ID. You dont have to use all of them, infact just 2 if that is all you need... whatever works.
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