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LET ME TELL YOU ABOUT US:

SPORTLAB

To us, fitness is a state of mind, way of being. It shows up in the way you talk, walk, sleep, eat, work, play, dress and relax. It is the physical embodiment of the character traits of strategy, goal orientation, knowledge, discipline, integrity, responsibility, dedication, and joy. We do not trust in the no pain no gain premise, in fact, we think that if it is painful in any way, there is no gain in being fit or doing any type of fitness activity. SportLab is a laboratory where we will bring a structured method of doing exercise, based on the personal experience of 25years of doing sports and summarizing it in a way that you will gain resources and confidence to achieve your goals. We develop personalized training strategies for elite athletes, amateurs and people who are willing to make of their sports routine a lifestyle. Being physically fit is inspiring, feels good, enriches your life, and adds both years to your life, and life to your years.

HERE IS WHAT WE NEED:

Retail brand (logo design) to be executed on exterior and interior retail signage, print (color and b&w), outdoor and multimedia advertisements, collateral, uniforms, kiosks interfaces and other in-store media displays.

Professional stationary (biz cards, lthd).

OUR TARGET AUDIENCE IS:

Our programs are offered to:

1. Elite athletes, in any type of sport.

2. Amateurs athletes

3. People who want to take a serious approach in any sport activity or race

WE LIKE THESE DESIGNS:

Simple and Smart. Inspirational, Easily reproduced in 4-color, 1-color or black and white. Must be easy to read/scale on large (storefront) or small (employee badge and caps).

Logos we like: Boys & Girls Clubs, Adobe Postscript, H&R Block

Lots of great stuff at http://mickaelbertrand.imagika.fr/logo-2...

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Must say "SportLab".

We are open to suggestions on the tag line. Open to having a tag line as part of the logo or on the design of the business card and letterhead. This is not mandatory, anyhow we would like to see concepts that may include a tag line.

Open to using a symbol or just the words/name. Symbol must have some sort of story or meaning.

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