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Business Info

Business Name

Ingy

What do you do?

Consumer product company focused on promoting and selling designs and products from new, emerging and undiscovered designers.

We will cover a range of products such as paper goods, gifts, kitchen and home products, pillows, candles, arts/crafts, etc.

What is the exact name you would like in your logo?

Ingy

You'll receive designs for biz cards, letterhead and envelopes? Do you need all of these?

Yes, we need a logo, biz card, letterhead and maybe envelopes.

Also, color palette and font, but that may be out of scope. We are also planning to submit a "build our website" project.

Target Audience

What is your industry?

High-design, consumer goods

Describe the target audience for your logo and stationery

Design, style and value conscience consumers.

What 3 things would you like to communicate to your audience through your logo and stationery?

* simple, clean and warm
* modern married with old (lean towards modern)
* design focused and value minded
* splash of red / spice
* emotional connection

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Initially, we thought image (or logo) + text, with the idea that the image/logo alone could be included on products (think: iittala logo plus iittala name.)

At this point, we are open to any combination: text only, image only, text + image, etc.

What colors do you want to see in your logo and stationery?

Grey, red, black. Maybe a blue (like slate blue?)

What colors do you NOT want to see in your logo and stationery?

Pastel. Anything overly bright.

Also, we do NOT want text inside of a red box or circle, such as Design Within Reach [ http://www.dwr.com ] or illy [ http://www.illy.com ], since it seems to be overused.

What adjectives should best describe your logo and stationery?

* simple, clean and warm
* modern married with old, leaning towards modern
* splash of red / spice
* emotional connection

Where will your logo be used (print, website, etc.)?

Website, print and as a label on products.

Do you have additional info or links you want to share?

Companies and logos we like:

* Blomus [ http://www.blomus.com/ ]: uber-modern consumer products
* illy [ http://www.illy.com ]: high quality coffee, coffee products and cafes
* Iitalia [ http://www.iittala.com ]: objects designed for everyday [that are] universally usable
* Hive [ http://hivemodern.com ]: modern furniture & accessories
* Marimekko [ http://www.marimekko.fi/eng ]: Finnish textile and clothing design
* Hatch [ http://www.hatchsf.com/ ]: branding and design firm

Although we love the illy and Iitala logos, for ours we do NOT want text inside of a red box or circle since that construct seems to be overused.

Materials

Contract
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