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Business Info

Business Name


What do you do?

Caliber3 is a consulting and technology firm in the smart grid and green energy industry.

What is the exact name you would like in your logo?


What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Business Cards and Letterhead

Target Audience

What is your industry?

Smart Grid Consulting and Software, Renewable Energy Consulting

Describe the target audience for your logo and stationery

Energy (Electric, Gas, Water) Utilities and High-tech manufacturers of smart grid equipment.

What 3 things would you like to communicate to your audience through your logo and stationery?

That our company is agile, professional, and cutting edge

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Logo style: Text and image.

Logo concept: Adaptations of the number '3', or the letter 'C', or both. Other ideas include a logo consisting of 3 molecules or atoms.

Preference: San-serif fonts, but something not too common (i.e. not Helvetica, Arial, Century Gothic, Franklin, etc.)

Preference: Flat, matte graphics; no gradients, no photo-realism

What colors do you want to see in your logo and stationery?

Green, gray, and white
We are flexible on the exact shades of green and gray.
Black would be fine if needed for a text color.

What colors do you NOT want to see in your logo and stationery?

We only want the colors mentioned above.

What adjectives should best describe your logo and stationery?

Modern, clean, professional, high-tech

Where will your logo be used (print, website, etc.)?

Print and online.

Do you have additional info or links you want to share?

The following are examples that we like, at least in a general look-and-feel way. They should be a good starting point.



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