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Business Info

Business Name

The Auxilium Group LLC

What do you do?

The mission of the Auxilium Group is to provide high value, affordable professional business services to meet the occasional special needs of higher education, non-profit, and government clients. Drawing upon a combined 75 years of both broad and deep experience in these sectors, we specialize in helping our clients acquire and manage resources by offering a broad menu of analysis, evaluation, modeling, and metrics development and generating fresh perspectives for strengthened financial strategy, budget planning, relationship building, training, and change management.

What is the exact name you would like in your logo?

The Auxilium Group LLC

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Business Cards

Target Audience

What is your industry?

Higher Education, Non-Profit, Government

Describe the target audience for your logo and stationery

Age range of our demographics is 30s to 60s, both male and female, who work in higher education, government, or non-profit administration (many will have advanced degrees). Their specific fields might be business services, budgeting, financial planning, etc. Through their occupations, they will likely be interested in seeing their organizations run more efficiently, more effectively, more streamlined.

What 3 things would you like to communicate to your audience through your logo and stationery?

The image we want to portray is polished and sophisticated. What is unique about us is that we are straightforward. We listen to our clients and design solutions that fit their needs. We are not typical consultants who dash in, tell people what to do, and dash out. We are established and experienced.
The three things we would like to communicate to our audience through logo and stationery are:
1. Knowledge
2. Professionalism
3. Attention to Detail

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

We are open to text and image, as long as it meets our needs of being sophisticated and polished. We also like text only. It might be nice to see a logo with and without an image.

What colors do you want to see in your logo and stationery?

We like Darker blues, like a navy blue or a dark gray blue. Ideally, we would like a two color logo (for printing purposes)

What colors do you NOT want to see in your logo and stationery?

Yellow, Gold, Orange

What adjectives should best describe your logo and stationery?

Sophisticated, polished, clean, sharp

Where will your logo be used (print, website, etc.)?

For the foreseeable future, we will only have business cards printed. We plan to use our logo on documents, invoices, proposals, etc. The majority of our work is conducted via email.

Do you have additional info or links you want to share?

NO

Materials

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