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Business Info

Business Name

Mills Properties is the management company - the name of the apartment building is The Orion.

What do you do?

This will be a luxury apartment community in an affluent/hip neighborhood located directly above a whole foods grocery store. Building will have great amenities and be part of a very walkable city. This is the signature property for our owner - his name is Orion.

What is the exact name you would like in your logo?

The Orion

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Real Estate and Construction

Describe the target audience for your logo and stationery

Affluent professionals (apartments will have high rents) who value art, fashion, convenience, stewardship, and sustainability.

What 3 things would you like to communicate to your audience through your logo and stationery?

Hip yet classic

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text only (open to minimal imagery but not necessary)

What colors do you want to see in your logo and stationery?

Black and white

What colors do you NOT want to see in your logo and stationery?

No green

What adjectives should best describe your logo and stationery?

progressive, simple, clean, classic

Where will your logo be used (print, website, etc.)?

Print, website, stationary, marketing materials

Do you have additional info or links you want to share?

No busy designs or designs with roofs or buildings in them. The logo needs to look amazing when placed on the building.



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