• Award$300
  • Entries48
  • Creatives17

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Creative Brief

Who are you?

We are www.thekey.com, Canada's most creative and progressive real estate marketing firm. We are a complete solution for land developers looking for industry leading sales and marketing of their multi-family developments.

What do you need?

We're looking at bringing on a new client who is planning their first condo project. We'd like to see a bunch of different branding directions for their company name: MACH

We'd like to show them these directions tomorrow (Tuesday) and get some feedback from them about which direction they like. Then we'll redirect you to fine tune it. We'd also like to see some ideas for biz cards, letterhead, etc.

We'll be showing them the different brand options in a Keynote presentation on our laptop computer in their boardroom.

Who Is Your Audience?

Our clients are of East Indian descent, but more importantly, the company will be building homes for everyone. A big ethnic group of buyers will be Chinese.

Requirements

We Like These Examples

http://www.berezan.ca/ because a member of the group works there...

http://www.bosadev.com/home.asp Not sure why I like this other than their brand is strong in our market.

http://www.hiexpress.com/hotels/us/en/re...? They own some of these hotels so thinking they like the branding??

We Absolutely Must Have

Name is MACH

Materials

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