• Award$300
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Business Info

Business Name

DelSur Trading LLC

What do you do?

DelSur Trading it's a company that import, distribute and represent food products from South America in the US. The specific products that we actually represents are dried fruits (mainly berries) and gourmet products.

What is the exact name you would like in your logo?

DelSur Trading

You'll receive designs for biz cards, letterhead and envelopes.

Instead of a letterhead (because is something that we are not going to use) we prefer a design to sign our emails or a design of the header of our newsletters.

Target Audience

What is your industry?

Our industry is the food industry. We don't sell directly to final customers.

Describe the target audience for your logo and stationery

Our target audience are decision makers within supermarkets, retail stores, distributor companies or finished food companies.
The key people we need to reach are owners of small companies or managers (buyer or purchasing manager) from companies like Trader Joe's, Kellogg's or KIND snacks bars. So, as you can imagine this people are very busy and only are going to make business with companies that they trust.

What 3 things would you like to communicate to your audience through your logo and stationery?

Established + Knowledge. Despite we are new company we have to show that we know about the business and that we are well established.
Trust & responsibility. We are a reliable source for the product that you are looking for... you can trust us.
Innovation (or uniqueness). We have the best and more unique products.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Could be text only or text + image but has to be simple and reflect a well established company, with experience, knowledge and unique products to offer.
The word DelSur its the more important one...

What colors do you want to see in your logo and stationery?

Text in black, blue or gray. If we add an image, this one could have more colors but it is important to maintain the logo sober.
Feel free to play...

What colors do you NOT want to see in your logo and stationery?

yellow, orange, pink, etc.

What adjectives should best describe your logo and stationery?

sophisticated, sober, simple

Where will your logo be used (print, website, etc.)?

Website, emails, print, catalogues.

Do you have additional info or links you want to share?

In the future we might going to make other logos related to this one (other logos from the same family). If the company has different areas, each area may have an specific logo related with the main one. For example:
Delsur Gourmet, Delsur Ingredients or others (changing the color of the last word)
So the logo should be versatile



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