• Award$1200
  • Entries45
  • Creatives4

Updates

newestoldest

There are no client updates at this time.

LET ME TELL YOU ABOUT US:

Hi, here's a little background on what we do. Please keep reading :)

We are a London based digital media agency start-up, with a very cutting edge and innovative offering. We are 18 months old, and growing quickly. Up until now, we've survived with no brand ID or design consistency. Now we need to present ourselves in a much more professional and integrated way.

Infectious Media are 'demand side' digital media trading specialists. Our service offering and infrastructure is designed to deliver optimal advertiser value in auction model media markets.

'Media Exchange' platforms and other 'Real Time' inventory pools are revolutionizing the way advertisers access, transact, and optimize digital display media buys. As more digital media is platform traded and auction priced, we feel a new 'demand side' value proposition is required. It's no longer about bulk buying scale and price negotiation. It's about being able to make intelligent, data driven, valuation, procurement and optimisation decisions at scale in real time media markets.

In order to deliver on this, we set out to build a business that combines Media, Technology and Data 'DNA' at it's core, providing advertisers with 'next generation' digital media 'agency' services.

Impression Desk (tm) is our proprietary technology platform. It builds custom audience profiles from multiple data sources and targets those profiles across major media exchanges and real time supply pools (including Right Media, Doubleclick AdX, and Admeld). Valuation and procurement decisions are made on the fly at impression level, and campaigns optimise to advertiser goals in real (or near real) time, resulting in significantly improved advertiser ROI.

Our team of experts comprises analysts, statisticians, and technical product managers. They pull in the right data and build bespoke campaigns through Impression Desk to deliver advertiser ROI goals more efficiently.

HERE IS WHAT WE NEED:

Our service offering and model is very cutting edge, and we are one of the first of our kind in the UK. However, the 2 founders have got loads of on and off-line media planning and buying experience, spanning 14 years at major agencies and groups in London.

We need a new brand ID/ Logo for Infectious Media, and also for Impression Desk (our technology platform). Also typeface and design for stationary.

It's important that our Brand Identity and Logos reflect both the cutting edge/sophisticated aspects AND the Respected/Experienced aspects of our brand. In this respect, we're not looking for a pure Web 2.0 style ID, but one with a sophisticated/innovative yet traditional twist.

We'd like Logo's for web and presentation use, and corporate stationary, including business cards.

OUR TARGET AUDIENCE IS:

Online marketing teams at medium and large corporations, and digital media agency buyers. We need to present ourselves in a sophisticated but cutting edge and clear way.

Our Brand Values/ Attributes

Cutting edge but based on solid established principles and service ethic.

Sophisticated

Innovative

Pioneering

Honest

Respected/ Trusted

Connected, Confident, Passionate,

WE LIKE THESE DESIGNS:

Just be creative, based on the brief i've given.....

It's important that our Brand Identity and Logos reflect both the cutting edge/sophisticated aspects AND the Respected/Experienced aspects of our brand. In this respect, we're not looking for a pure Web 2.0 style ID, but one with a sophisticated/innovative yet traditional twist.

Materials

Contract
Files

No Files Added

Unknown content type