• Award$500
  • Entries80
  • Creatives19

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Creative Brief

Who are you?

MatchBox Ventures is a 2.0 Business Venture Firm focused on digital and technology driven ideas! MatchBox provides business experience, resources and services to ignite ideas into reality and fuel opportunites into business. The firm focuses primarily on "Early Stage" and "Game Changing" ventures with high-growth business opportunities. We fuel these opportunities via a "High Octane" formula for Business Incubation, Consulting and Investment.

We are positioning the company as a new age business accelerator for the digital & technology entreprenuers. We have a strong background in innovation, ideation and business development related to these markets and expertise in digital media and games - so we are always applying game theory.

To us its all about the "Spark" and we believe you have to think outside the box to create really cool ideas. We have attached an image of a cool idea that shows the a logo on a MatchBox and it says 'Thinking outside the Box' with a match on the ground - that says Spark it!

The company provides 3 primary offerings; Incubation, Consulting and Investment to clients. In addition we have a world class management and advisory team with additional value-added services to help entreprenuers and inventors take their ideas to market.

What do you need?

Logo
- A mix of Text & a image that can be used together or seperate - also need to apply to a MatchBox (see image)

Stationary
- be used on letter head and sales sheets

Business Card(s)
- we will be using a plastic business card design
- we will also use something similar to the attached design on a real MatchBox of matches

Graphic For The URL holding page
- we need to put up a holding page on our URL

So we just need to be able to apply the designs to these items for the complete brand package.

Who Is Your Audience?

Our target market is technology & digital entreprenuers and inventors/technicians that have really cool ideas and products. We can provide them all the resources and team they need to ignite the idea into reality.

We also work with emerging companies in the digital and tech space and help them grow their company.

We also work with Angels & Investors to match them to these entreprenuers and inventors after they have got the idea to the proper point.

Requirements

We Like These Examples

http://www.matchboxllc.com/default.htm - not sure about the font but they have a good feel and color use. the flame might work. They use good images on the site.

http://www.idealab.com/ - they do a good job with the little boxes to show somewhat of a digital and tech feel

We Absolutely Must Have

We are open to all ideas and colors - it needs to reflect a combination of digital/tech and the "spark of an idea" wia semi professional and clean feeling but we need to appeal to the target market.

We like using a capital M and B = MatchBox

Materials

Contract
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