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Business Info

Business Name

Lindemann Properties, Inc.

What do you do?

Lindemann Properties, Inc. is our family owned real estate brokerage firm. We specialize in farm and ranch property sales, but we also do residential real estate sales as well. We have been been brokers since 1986.

What is the exact name you would like in your logo?

Lindemann Properties, Inc.

You'll receive designs for biz cards, letterhead and envelopes.

Yes, we will need logos for business cards, stationary, envelopes, etc.

Target Audience

What is your industry?

Real Estate Sales & Investments

Describe the target audience for your logo and stationery

Demographics of our target audience include people 30 - 70 years of age, mostly male(farmers and ranchers, and home buyers), located in the Western US (more specifically, central California), Upper Income levels, a lot of farmers and ranchers but also business men and women looking for investment properties as well as potential home buyers. Most clients are fairly well educated, they are professional with large sums of money but usually NOT the suite and tie wearing folks, more salt of the earth type people. Good core values.

What 3 things would you like to communicate to your audience through your logo and stationery?

1) Integrity and Honesty - our business is about building relationships with people. We hold ourselves to the highest standards of integrity and honesty.
2) Professionalism - We want to portray our professional side, we may be a small company, but we are extremely professional and want our logo and signs to portray this. We don't want to be seen as a fly by night company.
3) Our Business - Farm and Ranch Real Estate Sales as well as residential real estate sales. A logo people will recognize for what it is. Been around since 1986.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

I would like the logo and the name of our company to be incorporated somehow. On a business card I envision a logo with the name of our company below it or like I said incorporated somehow.

What colors do you want to see in your logo and stationery?

Neutral colors and possibly blues and greens. LESS colors would be preferred so the future cost of duplicating the logo on signs and stationary is minimized.

What colors do you NOT want to see in your logo and stationery?

Probably no reds, pinks, yellow, orange.

What adjectives should best describe your logo and stationery?

Professional Looking

Where will your logo be used (print, website, etc.)?

Print and Website mainly..but also will be used in a larger size on our real estate for sale signs.

Do you have additional info or links you want to share?

I have attached my fathers (Tom) and my current business cards. We obviously need to have unity between the two that is why we are looking for one logo that we can use for everything. I like the professional look of my business card, but it doesn't have a logo that describes what we do in real estate, especially farm and ranch real estate.



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