• Award$500
  • Entries200
  • Creatives42

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Business Info

Business Name

Ndulge

What do you do?

My husband was one of the founding partners of University of Phoenix and together we want to change the dynamics of the Nail industry from a fragmented mom and pop operation to a national brand. We will be the first Nail Salon in the state of Arizona to obtain a liquor license although many have tried before us. We are designing an environment that will not only provide great nail services but also provide a social environment for women (and men). This focus on the social enviornment is what made Starbucks more than just a company that sells coffee. Our architect has designed our first location with the look and feel of a hip, chic, upscale Hot Spot that is welcoming to women (and men). A place where you can Njoy a glass of wine and receive a treatment or just mingle. It's sort of like the clean Apple Store look meets the sensual and soft spa look, but with a playful twist in the mix somewhere. Go to (http://www.mondrian-miami.com/#/explore/...) or (http://www.mondrian-miami.com/#/explore/...) for a hotel that has the sort of look and feel we want to achieve. Our goal is to expand nationwide with a strong and recognizable brand image.

What is the exact name you would like in your logo?

Ndulge Nail Bar

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Business Cards and Letterhead, envelope and note pad.

Our business card and stationery should include our tag line;
Ndulge N LIfe.

Target Audience

What is your industry?

Nail Bar and / or Wine Bar /Hot Spot

Describe the target audience for your logo and stationery

Our target audience is primarily females between the ages of early 20's - early 40's. However, because we are focused on facilitating interaction, we expect that the men will be attracted to where the women are. Duh! So, we will also have some "Monday Night Football" or men related marketing campaigns as well. Real men do actually get their nails done!

What 3 things would you like to communicate to your audience through your logo and stationery?

1. Hip, Chic, Contemporary
2. Feminine
3. clean, Inviting

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text and Image;
An emphasis on Ndulge

What colors do you want to see in your logo and stationery?

White, Black, Silver are the primary colors
We will have an accent color and are considering;
Bright Aqua or Hot Pink
both of those color are bright but will only be used as a splash of color and not in our primary color scheme.

What colors do you NOT want to see in your logo and stationery?

none.

What adjectives should best describe your logo and stationery?

Hip, Chic, Contemporary, Feminine

Where will your logo be used (print, website, etc.)?

Print, Website, Signage.

Do you have additional info or links you want to share?

Our slogan is; Ndulge N Life
We hope you are as excited as we are about our new venture. Our goal is for Ndulge to be the Starbucks of the Nail Industry. So Nspire us and have your logo become a national brand.

Materials

Contract
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