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Business Info

Business Name

McLaughlin & Smoak/Clarke & Company Benefits

What do you do?

We are an employee benefits (group health, group dental, group life & disability) insurance agency in South Carolina that concentrates on companies with employee base of between 50 and 1000 employees. We have been in business for over 12 years and have a very good reputation for working hard for our clients and competing with larger agencies. We have a young aggressive staff and are forward thinking in the way we do business. We innovate with new product, technologies, and communication materials and can move quicker than our competition. We deliver more than just quoting insurance, and have a large array of value added services we provide our clients. Our image is one that is medium sized, not mom and pop but not huge (AON), that is boutique in nature in that we can deliver solutions and give employers more time and hand holding than a larger agency. Our website is www.clarkebenefits.com which we are redesigning. We advocate wellness into our clients and have a focus on containing costs in our clients by helping their companies employees get healthier and promote a healthier lifestyle.

We are opening an another office in the Charleston area of the state. We have some established producers comeing to work with us. They have an established brand (McLaughlin & Smoak). We are going to use a combined name (McLauglin & Smoak/Clarke & Company Benefits). I have attached the Clarke & Company Benefits current logo, a new logo we just had created (not finished), and the McLaughlin & Smoak logo. We are open to any style, want to be forward thinking and progressive in design.

We are looking for human resource professionals, owners of companies, managers, corporate decision makers, and cfo's. We want to update our current logo (refresh it) and bring it up to date.
That we are progressive, think outside the box, and are young, bright,and energetic. We do not want a stodgy insurance agency look. We work with technology, are big into corporate wellness and work hard for our clients.

I want it to draw people in with a smart, focused look and make our agency a lot bigger than the 15 employees that we are.
We utilize print with an ad campaign in business publications and will also be used on our new website that we are designing. We also use our logo on our of our employee communication pieces for clients as well as proposals for new and existing clients.

What is the exact name you would like in your logo?

McLaughlin & Smoak/Clarke & Company Benefits

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Biz cards, letterhead, envelopes, note cards,

Target Audience

What is your industry?

Employee Benefits (Goup health insurance, group dental, group life & disability)

Describe the target audience for your logo and stationery

We are looking for human resource professionals, owners of companies, managers, corporate decision makers, and cfo's

What 3 things would you like to communicate to your audience through your logo and stationery?

1. Cutting Edge Tech Savvy
2. Smart
3. Energetic

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

text and image

What colors do you want to see in your logo and stationery?

open to designers interpretations

What colors do you NOT want to see in your logo and stationery?


What adjectives should best describe your logo and stationery?

sharp, cool, progessive, foward thinking

Where will your logo be used (print, website, etc.)?

Print web, advertising

Do you have additional info or links you want to share?




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