LET ME TELL YOU ABOUT US:
Moxie Box is an automated retail outlet utilizing state of the art vending technology. Moxie Boxes will be located in high traffic areas such as airports, hotels and casinos. Moxie Box packages will contain intimate apparel and lifestyle items targeted to the traveling woman.
HERE IS WHAT WE NEED:
We need a Moxie Box logo that will indentify Moxie Box sales outlets and serve as branding on the merchandise. The Moxie word in the logo will be used to brand merchandise and packaging. We would also like a stationery design that can be incorporated onto business cards and printed material.
OUR TARGET AUDIENCE IS:
Business and leisure travelers, primarily women, wishing to purchase overnight apparel and personal items, and men looking for gifts for wife or girlfriend. Moxie Box appeals to customers that wish to discreetly purchase items that they are not comfortable purchasing from a clerk, and those who wish to purchase after hours when gift shops are closed.
WE LIKE THESE DESIGNS:
A few Windows fonts were close to what we were looking for - not perfect, but along these lines: Amienne, Harrington, Poor Richard. We would like the design to evoke a sexy, fun, and care-free image. We are open to using a flower, heart or other design incorporated into the logo. We are looking for a design that evokes curiosity, but is not intimidating to the female traveler.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The base color of our machine and packaging will be black, we are looking for a logo that has deep vivid colors such as pink, red or purple, and the styling of the font should evoke an image of fun and femininity, with a degree of hipness and cool. Nothing too whimsical or juvenile, we are looking for fun and sexy. Definition of Moxie: energy, pep, courage, determination, know-how, initiative, fortitude, perseverance; The ability to face difficulty with spirit and courage.
Avoid fonts and designs that look too crafty or designed by a PTA mom.
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