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Creative Brief

Who are you?

Stanchieri Family Law is a boutique family law firm that focuses on divorce and separation in the Toronto area (Canada). Our experienced family lawyers have successfully represented numerous clients with their matrimonial or common law disputes, using effective family law and divorce legal strategies.

What do you need?

We need a very clean, simple and modern looking logo. Although we're a law firm, **we're not looking for the traditional conservative/corporate legal look**.

The logo needs to work well on both light and dark backgrounds **preferably two colors only**. It will be used primarily for the website and on our stationery.

Who Is Your Audience?

We focus exclusively on family law (divorce and separations). Our target audience is married men and women with *medium to high net worth assets* looking for family law services (mostly divorces). In other words, these people have the tendency to be fairly wealthy so they expect high quality all-around **our brand needs to reflect that**. So our law firm needs to look extremely credible, professional, and tailor to this high-end audience.

Our job is not only to provide solid legal advice, but to also comfort, support and listen to our clients during their emotional period in their lives. They are going through a divorce so it's extremely difficult for them. Our brand also needs to reflect this.

Requirements

We Absolutely Must Have

* Corporate colors: red
* Two office locations
* Work well on light and dark backgrounds
* Work well for both print and web (no gradient)
* The company name: "Stanchieri Family Law"
* Graphical element in the logo that can be used as a branding icon
* Modern, clean, simple and confident

Materials

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