Modern Kids Furniture Line By Mioletto

LET ME TELL YOU ABOUT US:

MontMark LLC, d/b/a MIOLETTO (means my bed in Italian), is a high-end childrens furniture company specializing in modern bunk beds, toddler beds and convertible cribs. Our business is geared to design conscious families living in metropolitan cities such as New York, Chicago, and Los Angeles where space is limited and functionality is crucial to their standard of living.

Modern design is our business and passion. The founders of MontMark are fathers of five young children living in New York and Chicago who experienced difficulty trying to find high-end childrens bunk beds to match the aesthetics of their modern homes. MontMark has created a childrens furniture line that compliments that modern style so that contemporary families do not have to decorate their modern homes with furniture that stands out like a sore thumb. Our line is characterized by simple clean lines with functionality to change as your family expands and children grow-up. Our signature bunk bed will start out as crib and convert into a fully operational single mattress bunk bed that grows as your child grows. It will also allow older children to share space with their infant siblings or have adults (such as relatives) share a room by using the optional pop-up trundle. The other beds will have similar design features and functionality options. The beds will be high gloss white with dark walnut finishes with a few signature characteristics with respect to ladder and window configurations. There will be a few limited edition pieces that we do in other colors. Each bed will be named after our children: Zade, Nico, Mia, and so on. Ultimately, our goal is to provide a safe, modern, functional line of childrens furniture that does not compromise on design or style.

The MIOLETTO logo must convey an image of high-end modern design and sophistication with an edge. We want the logo to standout as the signature to our modern designs as well as instill confidence in our customers that their children are safe in our beds.

We intend to market and sell via our website and through various high-end childrens retail and online stores. We want our brand to reflect a long lasting image and attract customers globally.

HERE IS WHAT WE NEED:

Logo Design for business cards, packaging and web design.

The MIOLETTO logo must convey an image of high-end modern design and sophistication with an edge. We want the logo to standout as the signature to our modern designs as well as instill confidence in our customers that their children are safe in our beds.

We intend to market and sell via our website and through various high-end childrens retail and online stores. We want our brand to reflect a long lasting image and attract customers globally.

OUR TARGET AUDIENCE IS:

Our target customers are modern families with multiple children or planning on having more than one child. They are higher income earning families because the furniture line will feature pieces that retail for approximately $2,000-$4,000. Our target customers will be in their late 20s to late 40s, and likely have a background or interest in architecture, art, design, and/or fashion.

WE LIKE THESE EXAMPLES:

thecoolhunter.net is a wesite we like because it conveys a cool, modern sophisticated look into design, fashion, art and architecture.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

A clean, sleek, modern design that is edgy but sophisticated. The logo should be strong and balanced and not overly complex. Ideally we want a minimalist look - yet something that is also creative, eye-catching and unique. We want the focus to be on MIOLETTO (my bed in Italian). The logo must have MIOLETTO in it, but can appear in capital letters or lowercase or a combination of both. We would prefer you develop specific ideas, but we welcome any inspirations you may have to help brand an identity for MIOLETTO.