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LET ME TELL YOU ABOUT US:

We are a mobile vet clinic (full-service, as in 26' of it, rolling into your driveway...). This unit will be owned by a vet that has three standing clinics, and we are adding the mobile unit as an added service to his current clients as well as trying to gather more (especially in the urgent care area). The name is less catchy because I really just wanted something to tell people EXACTLY what we do, especially when they Google it or however they need to find us. But I want a catchy logo to go with the rather plain-jane name. Our slogan will be something along the lines of....."Less stress for you and your pets". I'm not sure how or when I will use it but I like the fact that our name can be shortened to MAC.

To see a picture of the actual vehicle, you can go to www.vetsinthecity.com. There is a picture there of the truck with its current wrap and name (which will all be changed). It has a teal awning that can be rolled out and so the lettering that they used is teal. It is not important to me to have the new logo/lettering "match" this awning but I guess it shouldn't clash (although I doubt most colors would clash TOO much). It will be rare that it is extended and you can't seen any of the teal when it is rolled up.

HERE IS WHAT WE NEED:

A great logo -- I am open to all kinds. I have considered some sort of movement/action feel, something portraying a dog and cat either at home or in motion, something with a red cross somewhere in the design to further drive home the "urgent care" aspect of our business as that is the part that I am most interested in growing. Something that gives a visual of what mobile animal care is all about, even if they don't know the name of the clinic. It will be displayed on a vehicle wrap (26'!!), business cards/stationery for me to take around to different facilities to further promote us.

OUR TARGET AUDIENCE IS:

The Sarasota area has a large elderly population that have pets but are unable to get around easily. We plan to be the pet caregivers for a lot of the local assisted living facilities. This service also works well for the vacationers with minor emergencies that have no idea where to go. We can act as an ambulance for animals that are critically injured (hit by car, dog fights, etc). Families with two working parents and too many soccer games/dance recitals. OR too many animals to feasibly get to the vet at once.

WE LIKE THESE DESIGNS:

I have searched "pets", "dogs", "cats", "animals", and "veterinarians" but no one has really done anything with these categories that I could find. All of the designs that I have seen on other projects have been very good so I'm open to all possibilities. I'm a vet, not an artist. You leave the doctoring to me, and I'll leave the initial concept to you! After all, a consumer/pet lover/pet owner should have a better idea of what catches their eye than I do. And that's what I want.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

I am drawn to bright colors -- oranges, reds, greens, blues. Something that stands out in a crowd but is not fluorescent or too juvenile. I think these bold colors would pop more on a city street for passersby than a black/white, navy, darker color design.

I am not necessarily into having the medical cross be the CENTER or FOCUS of the design. Ditto for the ECG reading. These are pretty played out in most veterinary hospital logos. We are not necessarily a creative bunch as far as artistry goes!

Also our services will pretty much be limited to dogs and cats. Please do not put horses, birds, iguanas, hamsters, or any other type of animal in the logo. I know it is for design purposes but you have no idea how many people will call and say "Well there's an iguana on the side of your truck. What do you MEAN you don't work on them?!?!?!?"

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