LET ME TELL YOU ABOUT US:
My new law firm is Minotaur Law. I have named it after the Greek mythological creature who was half man and half bull.
Minotaur Law is going to provide legal documents to businesses. In most instances the documents will be ordered by their accountant.
All transactions will occur online. Some people will choose to have their documents delivered electronically as a pdf file and to print these themselves. Others will choose to have the documents printed by me and delivered by mail.
HERE IS WHAT WE NEED:
I want a logo that can be printed in black and white on a standard laser printer. It will appear on the front cover of the legal documents. The logo can be in colour, so long as it works just as well in black and white.
Including the words Minotaur Law is optional. The domain name uses minotaurlaw as one string, so I am open to either Minotaur Law or MinotaurLaw if this is part of the logo. I consider that the initials ML would be meaningless as this is a new business with no established reputation and brand awareness. There are no initials required after the name to indicate if it is a company.
I also need a front cover, business card and a letterhead. The front cover and letterhead are A4 size (21cm x 29.7 cm). The business card is usually (9cm x 5.5cm).
The upper and middle section of the cover are for the names of the two people involved in the legal transaction and their role (for example Fred Smith, Landlord OR Bill Jones, Vendor). Traditionally you have their role underneath their name.
Traditionally you have the description of the document in the middle of the page (for example Lease OR Sale Agreement). Then lower down on the page is an address block with the law firms logo and contact details. To the customer, their names and details are more important. For the lawyer the logo and address block brands the document and is a permanent reminder of who prepared it. The details for the address block are the name Minotaur Law, PO Box 326, Goodwood SA 5034 and the phone number is (08) 8888-8888. The web address is www.minotaurlaw.com.au. The front cover may also have some design background to it.
The business card may or may not have the name of an individual on it and so must work either way. Otherwise, the letterhead and card are to include the same details as for the address block
The business card may have colour as the customer will never print this. The address block and letterhead may have some colour for when I print the document or letter, but it must be kept in mind that the rest of the legal document will be in black and white and that usually the customer will print the document.
OUR TARGET AUDIENCE IS:
Business people, their accountants, other lawyers. I am wishing to convey that it is a quality legal firm delivering a high quality legal document. I am also trying to convey that this is not your standard law firm (as they dont supply documents in this way).
WE LIKE THESE DESIGNS:
My initial thoughts were a bulls head with reading glasses or something else that conveys the human element or a mix of a business suit and a bull. But I am very open as to all suggestions.
The website is not yet designed but will be minimalist http://minimalexhibit.com .
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
This is not a budget service. I do not want to use anything that is cartoonish.
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