• Award$700
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  • Creatives40

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Business Info

Business Name

Mini Bites

What do you do?

Mini Bites is a new brand of Australian prepackaged & precooked food. The food is to be sold in both it's own dedicated store as well as in supermarkets in the future. Food would include soups, microwavable meals and finger/snack foods to name a few.

What is the exact name you would like in your logo?

Mini Bites

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Bizcards, letterheads, envelopes

Target Audience

What is your industry?

Food/Catering

Describe the target audience for your logo and stationery

The target audience is 25-40 professionals and parents who are busy people after good quality food for themselves and their family.

What 3 things would you like to communicate to your audience through your logo and stationery?

1) Quality
2) Trustworthy/Established Brand
3) Healthy

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Image and text. While an obvious choice would be to show an image with a bite taken out of it, we would like to have examples as well that are not the obvious choice.

What colors do you want to see in your logo and stationery?

Colours are open to the designer. The colours need to be health and quality inspiring. While quality needs to be the strong perception it still needs to be approachable.

What colors do you NOT want to see in your logo and stationery?

Colours are open to the designer

What adjectives should best describe your logo and stationery?

Quality, home made, trustworthy, healthy

Where will your logo be used (print, website, etc.)?

Website, stationary, store design, packaging for food

Do you have additional info or links you want to share?

Competitors in this space are:
http://ironjay.com.au/
http://www.birdseye.com.au/
http://www.mccainhealthychoice.com.au/
http://www.leancuisine.com.au/
http://www.leggos.com.au/products.asp?Pr...

A good example of establish all the above mentioned words is something like:

http://www.michelinas.com/brand_1lean_go...

This however pictures a Mamma which is not the exact look we are after.

Materials

Contract
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