• Award$400
  • Entries35
  • Creatives12



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Business Info

Business Name

Miles for Midwives

What do you do?

This annual event is a 5k Fun-Run and Community wellness fair designed to promote community wellness, increase awareness of midwives and the valuable services they offer, and raise funds to help us improve maternity care in our city. This event is co-hosted by two nonprofits, the NYC Chapter of the American College of Nurse-Midwives and Choices in Childbirth

What is the exact name you would like in your logo?

Miles for Midwives

You'll receive designs for biz cards, letterhead and envelopes.

PLEASE NOTE: we are not looking for formal stationary designs. Rather, we are looking more for a logo with full mood board elements: logo, color palettes, supporting brand elements. We will use these elements to create our email templates and flyers for the event.

Target Audience

What is your industry?

Non-profit organization focused on womens health, family/community wellness, and maternity care.

Describe the target audience for your logo and stationery

families, mothers, pregnant women, community members, and health care activists

What 3 things would you like to communicate to your audience through your logo and stationery?

1. Outdoor community walk/run/event
2. Focus on community, wellness, maternity care and families
3. Warm, fun, exciting, vibrant

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

We are looking to receive images, different colors palettes, and artwork. Mostly artwork that will help us brand the event.

What colors do you want to see in your logo and stationery?

The colors for the event should be bright and vibrant, possibly including blues, greens, pinks, yellows, purples.

What colors do you NOT want to see in your logo and stationery?

We are open to all colors, but do not want anything monotone. We also do not want anything that is too pink/baby focused.

What adjectives should best describe your logo and stationery?

Bright, vibrant, modern, fun, exciting

Where will your logo be used (print, website, etc.)?

posters, flyers, banners, website, t-shirts, emails, event blog

Do you have additional info or links you want to share?

We are including here files with last years Miles for Midwives logo and branding. We are sending this to show what has been done in the past. We are hoping to get something for this event that is more focused on the maternity and community aspect of the event rather than just the run aspect (the logo was a race bib and the other artwork included an image of running feet). We feel that the brand that was used previously is too vague and does not communicate what the event is about (women, families, babies). We do like the vibrancy of the colors, however. We are also including the brand guidelines for the Choices in Childbirth identity to demonstrate the look and feel of our organization in general. The logo should be for the event rather than our organization, but should ideally complement the logo and design of our own organization.



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