LET ME TELL YOU ABOUT US:
MiBod Express provides state-of-the-art body composition (body fat testing) and metabolism testing. In addition to our testing services, we also provide a clinically proven weight loss plan and a portable fitness tracking device that tracks calories burned.
HERE IS WHAT WE NEED:
We need a logo for use on business cards, signage, marketing materials, stationery and website. Vector imaging preferred but will consider others
OUR TARGET AUDIENCE IS:
audience: fitness centers and their clientele, health care providers, insurance companies, corporate wellness programs, weight loss clients. ALL AGES, ALL SIZES.
desired impression: unique, eye catching, memorable branding, cutting edge, hip and relevant but NOT TRENDY. timeless.
key words for inspiration: fitness solutions for busy people, take 5 mins to know your body fat %, take 8 mins to know your metabolism; simple-affordable-accessible-reliable, motivation, forward momentum, metamorphisis,"get your life back", start here-start now,
WE LIKE THESE EXAMPLES:
fitbit.com love the look and feel of the website. looks clean and tailored and well-thought out. very efficient, eye catching.
weightlosshealthpros.com/vitela: like the colors, look of the logo
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
can play with capitalization such as MIBOD, mibod, MiBod, etc. the word express can be caps or not. would like to see option for "express" as a tag line. smaller, de-emphasized.
Colors: will explore options. we currently like blue and green with optional red/orange accent. blue is an aqua blue or turquoise; green is celery to lime green, orange is a deep red/orange
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