LET ME TELL YOU ABOUT US:
We sell products that are about the Law of Attraction. The majority of people interested in the Law of Attraction are interested in attracting abundance (i.e., money). We will be sharing the methods of the Masters of the Law of Attraction.
One example of a book that rates high on Amazons business leadership categories and spiritual categories is The Answer. It features a classic Baskerville style font in gold on brown leather. They also have a compass in gold (which would have been perfect since were showing people the way).
HERE IS WHAT WE NEED:
The logo should embody the richness of wealth and abundance, the solidity and assurance of Law, the authority of a Master. And it should appeal to both the spiritual crowd and the business-focused crowd.
OUR TARGET AUDIENCE IS:
People interested in wealth building, motivational techniques, etc. and these tend to be entrepreneurs and other more business oriented people.
WE LIKE THESE EXAMPLES:
The Secret has more distinct logo, the big calligraphy style S on a wax seal it conveys the age of the knowledge and the fact that its a secret (as the wax was used to seal letters against prying eyes). I also like their use of almost indistinct writing on the background more ancient secret knowledge.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
I would like to see a gold colored font in the style that seems solid, authoritative (yet with a bit of panache) over a brownish/gold background similar to the secret and/or the Da Vinci Code Movie to convey the antiquity of the knowledge. A font that might work really well is the Pirates of the Caribbean font.
We could also create an actual logo as opposed to a title, something like two Ms in an offset stack within a circle. The trick will be making it look like a golden amulet that will bring your hearts desire, and not something you use to establish rightful ownership of the cattle belonging to the M&M Ranch.
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