• Award$550
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Business Info

Business Name

Australis Medical Ltd

What do you do?

We are an Occupational & Environmental Medicine consultancy, and provide a variety of services. The main focus is on providing an end-to-end service occupational health service for large companies. The components of this service are implementation of occupational health IT systems and the subsequent data analysis, consulting advice on occupational health policies and protocols, and clinical work in assisting in employee health and rehabilitation. We also provide contract research services.

To provide some clarity, occupational and environmental medicine is a speciality that deals with the effects of health on work, and work on health. It also address the health effects of environmental hazards and toxins.

In the future we intend to develop new products and devices in the area of occupational and environmental medicine.

What is the exact name you would like in your logo?

Australis Medical

You'll receive designs for biz cards, letterhead and envelopes.

We are after a logo, business card design, letterhead design, and envelopes.

Target Audience

What is your industry?

Clinical occupational medicine, Company and corporate health, Occupational Health IT systems

Describe the target audience for your logo and stationery

The main the target audience are health and safety managers and human resource managers within large companies. Another target audience are case managers from insurance companies.

What 3 things would you like to communicate to your audience through your logo and stationery?

Professionalism - we are wanting to be a premium provider in the areas that we work in
Insight - we can provide unique insight and understanding to assist in improving employee health
Innovation - we are creative and always looking for solutions

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

The logo should be image and the company name (Australis Medical).

We would also like a design that incorporates the words "Occupational & Environmental Medicine Consulting" for use in the stationery, and other functions such as signs, web banner

What colors do you want to see in your logo and stationery?

I don't have a strong opinion on colours. We do not yet have a color palette for our brand or website, and so the logo design will be part of developing that palette.

What colors do you NOT want to see in your logo and stationery?

No murky or dirty colors

What adjectives should best describe your logo and stationery?

The logo should be professional, clean, and memorable. It should demonstrate a premium service, built on insight, commitment, and creativity. It could make people think of the environment, or medicine and health, though these aren't critical.

It should be attractive and identifiable in black and white as well as color.

Where will your logo be used (print, website, etc.)?

Website, advertising brochures, outdoor sign, business cards, letterhead

Do you have additional info or links you want to share?

Some of the companies in a similar industry to us are:

Aspen medical - www.aspenmedical.com.au/
Fit for work - www.fitforwork.co.nz
Medibank - www.medibankhealth.com.au/
Kinetic Health - www.kinetichealth.com.au

I have attached some examples of logos that I found online, and that appeal to me.

Also, the term 'Australis' mean 'Southern', and is associated with terms such as 'Aurora Australis' (see google for image of this) and 'Terra Australis' - the great southern continent. I have thought about stylized images of the Aurora Australis and how this could fit into the logo.

Materials

Contract
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