LET ME TELL YOU ABOUT US:
Small (handful of people) market research firm, specializing in qualitative market research (focus groups, in-depth interviews), though we also do quantitative surveys (by phone & internet).
Most of our qualitative research is conducted by teleconference, often using the web to show materials.
Most of our work is in the pharmaceutical and education publishing industries, we are also active in finance, medical devices, insurance, etc. In other words the design should not be industry specific.
We are in business only a few months, breaking off from a 38 year old company that closed its doors. While our name is new, we have been doing this for many years. (former name was TeleSession Market Research)
HERE IS WHAT WE NEED:
Logo design, to be used on business card, letterhead (digital, we wont actually print letter stationary). Powerpoint slides (used for sales and reporting on our studies, which we will post as a follow-up project once this is done). Eventually on a web site, too.
OUR TARGET AUDIENCE IS:
The buyers of our studies are typically people in corporate marketing research departments, marketing departments. They are key. To them we want to suggest that we are smart, trusted partners. There should be no risk to them in using us! We should be offering smart, cost effective solutions to them.
The participants in our studies may be doctors, teachers, college professors & instructors, etc. So while the logo does not needs to particularly appeal to this group, they will see it on materials, emails, web site. To them we want to suggest that we are real researchers (not telemarketers, not selling, etc.), we respect their time, and maintain confidentiality.
WE LIKE THESE DESIGNS:
These are some web sites of others in our business ones we like the look of!
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Should reflect that we are up to date, smart, but more trusted/established than edgy. Our clients are making critical business decisions with the research we conduct for them and the tone needs to reflect that!
Typical research metaphors brains, glasses, magnifying glasses, conference room tables, etc. we would want to avoid!
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