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LET ME TELL YOU ABOUT US:

We recently started a retail shop selling lifestyle products, jewelry, presents, gadgets etcetera. We are running the store from out of our homeoffice at the moment. We are planning to have a physical store in the next few months.

Part of the strategie is to have a strong web presence and build several sub-shops under the brand FLOW. For example flow-stores.nl, flow-jewelry.nl, flow-gadgets.nl, flow-department-x.nl, flow-department-y.nl, flow-brandname-x.nl, flow-brandname-y.nl etc.

What does FLOW mean? To us, FLOW refers to the mental state in which you are fully immersed in what you are doing by a feeling of energized focus, full involvement, and success in the process of the activity. Simular terms for this or similar mental states include: to be on the ball, in the zone, or in the groove.

HERE IS WHAT WE NEED:

We are builiding a webshop in Magento (www.magentocommerce.com). To keep costs managable, we chose an existing theme (see below). In the near future we hope to do a full custom design.

What we need from you is a logo to be used on the websites, stationery and marketing materials. Some examples on how to use the logo in different situations would be very helpful in deciding.

OUR TARGET AUDIENCE IS:

Our target audience is people in the ages between 20 and 40. The gender is a bit depending on the department, but in general we think it will be 70% female and 30% male.

We are based in the Netherlands and will start with targeting a Dutch audience. We want to beat our competitors offering a richer shopping experience, fair pricing, high service level and fast delivery for online orders. We want our target audience to get in the mood for buying something as a gift for themselves of someone else.

WE LIKE THESE DESIGNS:

We generally like the designs of the "new generation" companies like box.net, twitter, crowdspring, skype, magentocommerce.com, apple, etc.

We are currently experimenting with the following template: http://magento-themes.joomlart.com/jm_le...

I personally like the combination of colors like black / gray and a explicit color like magenta (#DB0066) but feel free to present something completely different.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We very much agree with the logo design tips on crowdspring : http://www.crowdspring.com/help/help_cen...

We will look at your proposal with these guidelines in mind.

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