• Award$450
  • Entries50
  • Creatives15



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Business Info

Business Name

htlc markets, inc.
dba Magnolia Square Market

What do you do?

"A True German Deli" we have a 5000 sq ft retail outlet next door to our successful German restaurant www.willowtreecafe.com. we specialize in providing German Food and Beverage Products along with high quality American equivilants. We will have a bakery section, Cold Cuts, Sausages, Meat, Salads and Cheese section along with packaged food products, coffee and tea, small fresh produce section as well as beer and wine. we will also feature Gluten free products and Home Beer Brewing supplies.

What is the exact name you would like in your logo?

Magnolia Square Market

You'll receive designs for biz cards, letterhead and envelopes.


Target Audience

What is your industry?

Food and Beverage Retail

Describe the target audience for your logo and stationery

People interested in German Food Products,
we expect 70% of our guests to drive 30 minutes or more to shop at our destination deli.
30% of our guests will be interested in the deli part of our market they are mostly local and in the 50000+ income bracket.

What 3 things would you like to communicate to your audience through your logo and stationery?

"a True German Deli" should be in the logo
"proud to be in Sanford" should be in the logo
where shopping is an event worth the drive
our store is fashioned around German Grocery stores from the early 1980's no discounts no coupons, high quality products at a good price with superior customer service.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

text and image

What colors do you want to see in your logo and stationery?

black red and gold german flag colors
or hunter green and gold

What colors do you NOT want to see in your logo and stationery?

no purples, pinks etc stick to the above

What adjectives should best describe your logo and stationery?

friendly, welcoming, professional, efficient, germanic, one of a kind

Where will your logo be used (print, website, etc.)?

print, online, website and uniforms and packaging

Do you have additional info or links you want to share?

we operate on three primary rules
1. exceed expectations
2. return a profit (3%)
3. create a benefit (for the people involved in the process, Guests, Staff, Ownership, Vendors, and Community)



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